You set up your Facebook ads, watch the impressions climb, and see clicks trickle in. But when it comes to actual leads or clients, nothing happens. Sound familiar? You’re not alone. In 2025, competition on Facebook is fiercer than ever, and many businesses are burning through ad spend without seeing results. The good news is that most issues come down to a handful of fixable mistakes.
Mistake 1: Targeting Too Broadly
Facebook’s targeting options are powerful, but if you try to reach everyone, you’ll end up reaching no one. Too many businesses select broad audiences, hoping volume will turn into results. Instead, your ad budget gets wasted on people who will never become clients.
How to fix it: Narrow your audience. Define your ideal client by industry, job role, location, and interests. If you’re a B2B service, focus on decision-makers in relevant sectors, not general consumers.
Mistake 2: Weak Creative That Fails to Stop the Scroll
Your ad has only seconds to grab attention. If your creative looks like every other post in the feed, people will scroll past it without noticing. Static images and generic graphics are particularly guilty of this.
How to fix it: Switch to video-first creative. Use bold captions, engaging hooks, and problem-solution storytelling to connect instantly. Video ads in 2025 consistently outperform static images because they capture attention and build trust faster.
Mistake 3: Landing Pages That Don’t Match the Ad
Even if your ad is strong, sending people to a confusing or generic landing page kills conversions. If the page doesn’t feel directly connected to the ad message, visitors drop off.
How to fix it: Create dedicated landing pages that match your ad promise. If the ad offers a free consultation, the page should focus solely on booking that consultation — not a general overview of your business.
Mistake 4: Ignoring Follow-Up Speed
Here’s where most businesses lose money. They run ads, generate leads, and then wait hours (or days) before following up. By then, the lead has gone cold or booked with a competitor.
How to fix it: Respond instantly. At My Media Agency, we use AI-powered appointment setting systems that contact leads within seconds via SMS, qualify them, and book them straight into your diary. This alone can multiply your conversion rates.
Mistake 5: Not Testing Enough
Launching one ad and hoping for the best is a fast way to fail. Facebook ads are built on testing — creative, copy, and audience variations must be compared to find what actually works.
How to fix it: Always run at least two ad variations. Test different hooks, visuals, and CTAs. Track performance closely, cut the losers, and scale the winners.
Quick Wins You Can Try Today
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Replace static ads with short video ads under 30 seconds.
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Add bold captions and problem-focused hooks to all creative.
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Tighten your targeting to decision-makers in your sector.
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Audit your landing pages for message-match with your ads.
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Automate follow-up so no lead goes unanswered.
Bringing It All Together
If your Facebook ads aren’t converting in 2025, it’s not because the platform is broken. It’s because the strategy needs work. With smarter targeting, video-first creative, dedicated landing pages, instant follow-up, and consistent testing, your ads can become a reliable client acquisition machine.
If you’re tired of wasting money on campaigns that don’t deliver, it’s time to change approach. At My Media Agency, we specialise in building Facebook ad systems that attract quality leads and turn them into clients — without the stress of chasing results.
Outbound Link: Facebook Business Help Centre – Ads Guide